AI for marketing leaders who are tired of the hype.

Every week there's a new tool and a new promise. I test them on real campaigns and keep only what holds up. Skills, templates and settings you can use on Monday.

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The toolkit

Markdown files · work in Claude, ChatGPT or any editor

Every file. One email.

Email once and every file unlocks on this device

Written down once. Used daily.

Skills for Claude · drop the folder in, done

What I actually use. Right now.

Updated October 2026

Links marked affiliate pay me a cut. You pay the same. Nothing here is paid placement.

One hack. One file.

@tiredcmo on Instagram · Ove never talks

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A closed room for marketing leaders. Opens when enough of you ask.

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Example · Issue 07

Speech to speech, not text to speech. Every AI voice tool sounded like a machine reading. I was using the wrong one. Record yourself, swap only the voice. Your pauses and timing stay. Settings attached.

Apex practice.